Industry Digest: Record Sales, Pon.Bike’s Lithuania Bike Factory, Rab’s Cycling Apparel & More
What’s going on in the cycling industry this month? Industry Digest is a peek behind the curtain and showcases articles from our sister site, Bicycle Retailer and Industry News. In each installment, you might find patents, mergers, financial reports and industry gossip.

Curious about the inner workings of the bike industry? Bicycle Retailer and Industry News publishes two weekly newsletters, one on the industry in general and one devoted to e-bike news. You can subscribe free at https://www.bicycleretailer.com/newsletter


E-MTB access depends on Class 1 and responsible use

By: David Wiens // Bicycle Retailer and Industry News

Every day at IMBA, we’re hearing from a land manager, an IMBA Local partner, a local trail champion, or a recreation professional about e-MTBs. From questions about the class system, to identification, management, enforcement, speed, trail etiquette — while mountain bike trails and riding styles vary widely, we’re observing a common set of challenges

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Peloton Bike Returns to Its Best-Ever Price Today Only With a 5 Discount

Peloton/CNET

Woot is offering a stellar discount on a Peloton bike right now, bringing the cost back to the lowest price we’ve ever seen — but this deal won’t stick around for long. The price includes free scheduled delivery inside your doorway.

The Peloton Bike has earned a cult following among fitness enthusiasts, and today’s the perfect time to pick one up and give your 2023 workout goals a boost. If the price was the biggest thing holding you back, Woot’s one-day sale offering the original Peloton Bike for just $1,050 might be enough to convince you to take the plunge. That’s close to $400 off its regular price and a return to the lowest price we’ve seen. Whether you’re a regular cyclist or are just starting to build your home gym, it’s a deal you won’t want to miss.

The Peloton Bike fits in a small area, needing

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Bike industry turmoil continues as Forme bikes and Lake cycling shoes distributor enters liquidation

More evidence of challenging times for the bike industry as Moore Large — the UK distributor for brands such as Tern Bicycles, Lake, Forme, ETC, Emmelle and MeThree — has entered liquidation.

road.cc has contacted Moore Large for comment and there has been no official word from the brand, but the news was first reported in a post on LinkedIn by Greg Connell of InfolinkGazette who notes the distributor “filed a Notice of Appointment to appoint an administrator in the High Court” on Monday.

Prominent active travel journalist Carlton Reid has since tweeted about the situation, saying: “Went last night. Staff meeting today at 10am. All redundant. 20 staff being kept in accounts and admin. Company cars being collected today.”


Bike industry turmoil continues as Forme bikes and Lake cycling shoes distributor enters liquidation

The company formed from the bike shop opened by John Moore in 1947, the Derby-based distributor was founded 30 years later and owned by the Moore family up until last

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Revel shows off the Rodeo: a world’s first 3D-printed full-suspension mountain bike

Revel Bikes is showing off the Rodeo, which is says it the world’s first fully 3D-printed carbon fiber downhill mountain bike. Why? Because they can. And to highlight the possibilities of Revel’s FusionFiber material. While the Rodeo is not currently for sale, it is a very real bike.

Revel shows off the Rodeo: a world’s first 3D-printed full-suspension mountain bike
Revel Rodeo

The Fine Print: Revel Rodeo

While the Rodeo is a functional bike, Revel will not be offering it for sale any time soon. Instead, the multi-year project is intended to prove what is possible with the rapidly-developing world of 3D printing. For Revel, the Rodeo is a chance to show the potential of its FusionFiber material. FusionFiber is a recyclable and environmentally responsible form of carbon fibre developed by CSS Composites and adapted to use in mountain bike wheels by Revel. It first found use in Revel’s RW30 composite wheels. Now Revel’s looking to see what’s possible.

Enter the printers.

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Cowboy brings AdaptivePower to its ebikes and shows why community building is critical to D2C sales

Today Belgium ebike company Cowboy launched AdaptivePower, a technology that senses changes in the rider’s environmental conditions in real-time, adjusting the power depending on the hill, wind or weight. 

Tanguy Goretti, Co-Founder and CTO, shared that the rider can 

just get on and ride exactly like a normal bike, but not have to think about buttons or gears. Delivering this requires complex tech under the surface. AdaptivePower is the evolution of this goal – the ultimate contextual ride, allowing the bike to think for itself in real-time.”

Even better, remote updates to existing C4 and C4 ST ebikes mean current customers will receive the tech via an in-app update that takes riders just 30 seconds.

One thing that always grabs me about Cowboy is the value of the tech within. After all, there’s no point in adding tech unless it’s done well with a tangible benefit. 

As a

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